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From beer to wine, alcoholic drink producers are now focusing on a growing consumer trend – the shift in consumption for ‘zero alcohol’ drink.

Australia’s wine producer, Australian Vintage, has recently disclosed that its McGuigan Zero range of 4 wines ...

Tea, just like coffee or wine, has developed into a multi-billion dollar industry with tea connoisseurs celebrating the value and taste of premium tea, and willing to pay tens or even hundreds of dollars over that special cup of ...

Two of the world’s largest producers of palm oil, Indonesia and Malaysia are joining hands to fight an ongoing smear campaign targeted at the commodity. This collaboration is recently confirmed by both country’s leaders, Joko Widodo and Muhyiddin ...

Dutch Lady Milk Industries Bhd has recently unveiled an awareness campaign to complement the launch of its latest product, Dutch Lady MaxGro targeted to children from the age of 1-9.

The new campaign aims to raise awareness of children’s ...

With the recent meat scandal inflicting the meat sector in Malaysia, some companies that imported their meat from overseas are pushing on marketing campaigns to create awareness as well as give assurance to customers on the Halal integrity of ...

With the ongoing challenges posed by the pandemic, Vietnamese coffee producers have changed their marketing vision and have decided to go further downstream in both their production and marketing strategies.

As of present, most coffee businesses in the country have ...

A viral advertisement has resulted in a 67% jump in sales of RC Cola in the Philippines.

The video spot from ad agency Gigil garnered  51 million views and 366,000 shares across social media platforms since it was posted online ...

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