SINGAPORE Aroma Coffee launches speciality coffee for takeaway in Singapore June 2021
During the month of June, when Singapore was in Phase 2 (heightened alert) due to rising COVID-19 infections, one company Aroma Coffee has launched its takeout concept for its coffee amidst restrictions on dining out.
Aroma Coffee serves adventurous specialty concoctions, Spreeze - the first delectable fusion between specialty coffee and artisanal tea. Coffee lovers can now purchase the Spreeze Bundle, a set of 6 tea-infused coffee beverages in glass bottles at S$42 (US$31.20) with self pick-up and delivery options.
Aroma Coffee is a sister brand of Aroma Truffle & Co, a partnership between 3 Chan brothers with Andrew Tjoa, a certified barista and NUS chemistry graduate, to bring specialty coffee within reach of the heartlands.
Aroma Coffee stands out from the market as the first company to modernise the typical cup of Yuan Yang. “Oftentimes, local coffee joints tend to add flavoured syrup into the coffee. This is the quickest way to add flavours into coffee. However, this comes as a dilemma among specialty coffee lovers who prefer their coffee unsweetened and untampered with artificial ingredients,” said Andrew, Co-Founder of Aroma Coffee.
Taking a bolder step to stand out in the crowd, Aroma Coffee decided to infuse aromatic artisanal tea like Earl Grey, floral scented and fruit scented tea leaves into their coffee. This combination of coffee and tea is called ‘Spreeze’ in Ethiopia, which is a western type of Yuan Yang. This introduces depth, complexity and most importantly aroma into the coffee while maintaining the inherent goodness of the coffee in a more natural way. The result is a medium-to-full bodied, low acidity cup, roasted just enough to bring out the fruity notes of tea while preserving the aroma of coffee.
Under Aroma Coffee's Spreeze range are brews with aromatic notes including a fresh and floral Summer Blossom, refreshing Perky Peppermint, and intriguing flavours like Vineyard Peach and Dirty Earl. The Creme Caramel will pleasantly satisfy those with a slightly-sweeter tooth.
The Aroma Coffee infusion technique involves cold brewing fresh milk with artisanal tea for more than 12 hours. The flavours of Spreeze are curated after sampling more than 82 types of artisanal tea leaves. To achieve their signature Aroma Speciality Blend, Andrew cupped hundreds of beans from different origins around the world. “We only use specialty grade single origin beans and source them from different parts of the world. We source these beans from small farmers who grow the best coffee cherries and process them with utmost love and care,” added Andrew.
The Spreeze Bundle set can be bought from Aroma Coffee store at Northpoint City (Mall) or ordered exclusively from its website at www.drinkaromacoffee.com.
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