VIETNAM Belgian JV produces unique chocolate with strong fruity notes May 2021

Puratos Grand-Place Vietnam, a joint venture company between the Puratos Group and Grand Place Holding, has launched a new product, Chocolante 60DAYS Vietnam Dark 74%.

This new product offers more complex flavors that are unattainable in the ‘traditional’ supply chain that spans more than 1 year from harvest to packaging.

A chocolate expert panel noted that the product exhibited a ‘huge boost in fruity notes’ and new flavors that are unique to the ‘terroir’ such as mango, banana and passion fruit flavors. The product has an intense cocoa taste/texture with slightly roasted notes. Its dominant fruitiness makes it unique. “Citrusy, green and fresh floral notes bring a powerful freshness. Notes of brown fruits such as raisins make its fruitiness even more complex.”

Gricha Safarian, Managing Director of Puratos Grand-Place Vietnam said, “I have always strongly believed that we were making the best chocolate in the world because in Vietnam we have the rare opportunity to grow cacao and make chocolate from freshly harvested beans. After years of honing, 60DAYS finally proves it. I love how this unique chocolate reveals the distinctive fruity notes of the Vietnam cacao bean. What is ground-breaking is that with the same beans and the same recipe, the flavors of 60DAYS are expressed much richer and stronger than a conventional chocolate. This opens a new way in how we make distinctive chocolate.”

Due to the dramatic improvement in quality, experts believe this will become the paradigm of the future.

The 60Days Chocolate was also recently introduced in Japan. Following the successful results in Vietnam, Puratos is also planning to implement this new model in Mexico.




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