THAILAND CPRAM to invest US$85 million in bakery plant March 2021

CPRAM Co, part of the giant Charoen Pokphand Group, is pumping Bt 2.6 billion (US$84.6 million) to build a new bakery factory over a 4-acre site in Pinthong Industrial Estate, near Chon Buri province. The new plant is scheduled for opening in June 2022.

Its Managing Director Wisade Wisidwinyoo said the investment was postponed from last year due to the pandemic.

The new plant will have a production capacity of 1.2 million fresh bakery items daily and will support the company's growing bakery business over the next 3 years. The plant will supply mainly to customers in the eastern region. It will also produce frozen dough to meet nationwide demand.

Presently, CPRAM has 15 food factories in the country with 5 producing bakery products.

Meanwhile, in the medium term it is also considering the plan to invest Bt 1.5 - 3 billion (US$46-92 million) in a new factory for RTE food in Thailand. Construction for this plant is projected to start in 2023 the earliest. CPRAM already has 6 RTE food factories in the country producing up to 1.8 million RTE meal boxes daily and 4 million pieces of dim sum and other foods daily. Wisade is optimistic of the growth of RTE food as more consumers adopt  busy work lifestyles.

In addition, with growing consumer awareness of health and environmental concerns, CPRAM has developed ‘VG for Love’ plant-based menus to capitalise on this trend. At present, 10 VG for Love menus are available through 7-Eleven online channel and 5 Makro Cash & Carry stores. The company projects Bt 100 million (US$3.25 million) in sales from these menus in 2021, which will skyrocket to Bt 500 million (US$16.3 million) in 2022 and Bt 1 billion (US$32.6 million) by 2023.

Wisade expects CPRAM's sales in 2021 to increase by 10% to Bt 21.3 billion (US$693 million).




* denotes compulsory

Complimentary Copy

This is a onetime free circulation. For future issues, you will need to subscribe to ensure you receive timely regular copies in both printed and softcopy formats.

* denotes compulsory

Subscribe to Asia food & beverages report and get 1 year (6x) issues in printed (by mail) & softcopy (by email) as well as 1 year access to our online databank with a single user id and password. To subscribe, click to subscription now.


* denotes compulsory

I wish to subscribe to 6 issues (1 year) of Asia food & beverages report as well as gain 1-year access to its online databank which contains past years' reports, articles and extracts at only US$300.

I wish to pay by:

Payment Type *


If you would like to pay by cheque, please send the order form with cheque attached made payable to 'Consumer Goods Intelligence Pte Ltd.
Consumer Goods Intelligence Pte Ltd
10 Anson Road, #10-06 International Plaza
Singapore 079903
Tel: +65 6348 8973
Fax: +65 62275402

Subscriber to Asia food & beverages report also gains benefits in terms of further discounts by up to 20% for advertising, advertorial and research services.