SINGAPORE First-of-its-kind tech platform secures seed funding to accelerate digitalisation of Singapore’s F&B businesses February 2021

OrderEZ, a new end-to-end business management platform for F&B suppliers and venues, has recently announced over S$500,000 (US$378,000) in seed-funding to consolidate its operations in Singapore and expand its solution to Australia and New Zealand.

The home-grown start-up attributes the round’s swift closing to the pressing need for affordable digital solutions in the F&B sector that can help more businesses remain lean yet profitable amidst current conditions. OrderEZ will also use the funding to further develop its enterprise offering as the industry’s demand for scalable cloud-based solutions continues to rise.

At present, the food & beverage (F&B) distribution industry relies heavily on manual efforts and data entry to manage sales processes and fulfill orders. With first hand experience of these pain points, industry veterans Andrew Creswick and Jeffrey Meese co-founded OrderEZ to not only digitise and automate but centralise critical business processes at affordable subscription rates. The platform’s key services include:

  • A custom built sales management system that allows sales reps and leadership to track sales activities, deal pipelines and return on investments (ROI) in real time.
  • Simplified inventory management, automated order tracking and a driver app to capture delivery data.
  • Real-time and cumulative reporting tools that equip salespersons with data-led insights to improve customer and brand relationships.
  • Strategic integrations with XERO and Quickbooks for seamless accounting and invoicing.


Since its launch in 2019, OrderEZ has on-boarded over 500 F&B suppliers and venues in Singapore alone and aims to grow its user base 10x by end-2021.

For more information on OrderEZ, click HERE or to watch a brief video presentation on OrderEZ click HERE




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