INDIA GNT appoints Anshul to distribute its EXBERRY® after India issues new standard on food coloring January 2021
GNT International has appointed Anshul Life Sciences to distribute its EXBERRY® Coloring Foods across India. The agreement follows publication of a notification of a new standard for Coloring Foods by the Food Safety & Standards Authority of India (FSSAI) on 29 December 2020.
The new standard paves the way for the use of EXBERRY® in food and beverage products in the Indian market. It covers colorants derived from fruits, vegetables, spices and herbs using non-selective water-based extraction methods that retain the original characteristics of the source material.
Paul Collins, Director of International Sales & Marketing at GNT said, “We’ve worked for many years to achieve the publication of a standard for Coloring Foods in India, so we are delighted the FSSAI has issued this notification. Our co-operation with Anshul Life Sciences means food and beverage companies in India will now have direct access to EXBERRY®, enabling them to tap into the growing demand for clean-label products. Anshul is a pro-active and innovative ingredients company and a perfect fit for GNT as we look to increase our presence in India.”
Aloke Isharani, VP of Anshul Life Sciences added, “Market and regulatory conditions mean that now is an excellent time for India’s food and beverage companies to look at the benefits of using EXBERRY® Coloring Foods. They are aligned with consumer trends and backed by GNT’s technical expertise, offering a total solution for formulating products that look fantastic. GNT’s commitment to sustainability is also impressive and aligns perfectly with our own values at Anshul.”
Food and beverage businesses in India will be expected to comply with the new standard by 1 July 2021.
In a related development, GNT has also recently extended its range of EXBERRY® Coloring Foods with the launch of a pink shade made from fruits and vegetables. This new wonderful pink hue is specifically developed for use in fat-based applications and is the latest addition to GNT’s collection of oil-dispersible shades.
EXBERRY® is the preferred color solution used by more than 1,400 food and beverage companies including the leading food and beverage producers in the world.
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