CHINA Nissin Foods to bring in Frozen Noodles into mainland China January 2021
Major instant noodle producer, Nissin Foods Company Limited has announced an initial investment in production and storage facilities for frozen noodles in its Shunde Plant in China.
The new initiative will not only further enrich its product portfolio but also capture the growing demand for frozen food products and premium noodles in China. The facilities will commence operation in January with the new products hitting the retail shelves in 1st quarter 2021.
Kiyotaka Ando, Executive Director and CEO of Nissin Foods said, “As consumer demand for frozen food products and premium instant noodles continues to gather momentum in China, Nissin Foods is well equipped to capture the growing market with the introduction of premium frozen noodles for this market. We will continue to invest and work with more Japanese ramen shops to develop new flavours and take new initiatives to delight our customers, which in turn will allow us to achieve sustainable business growth and bring fruitful returns to our shareholders.”
This investment represents the group’s first entry into the frozen noodles category in China. In addition, introducing Japanese "ice crown manufacturing method" to its production is another first for the Group in China. This method helps retain the original taste, moisture and chewiness of the noodles by wrapping the noodles with ice cubes, akin to putting on an "ice blanket". After heating in a microwave oven for 3 and a half minutes, the ice cubes melt away and the noodles are steamed and moistened in a specially made pouch. With this, consumers can now conveniently prepare the most authentic Japanese premium noodles and enjoy eating at home.
The inaugural products are a collaboration with one of the most popular Japanese ramen shops, Hakata Ikkosha. Two authentic Japanese flavours namely Hakata Tonkotsu Ramen and Spicy Tonkotsu Ramen, featuring a rich and creamy pork bone soup base with Japanese Chashu pork with vegetables will be introduced. The frozen noodles will be exclusively available at 7-Eleven in Beijing and Chengdu. Separately, the Group's frozen noodles under the ‘Nissin Foods’ brand will also be sold to mid- and high-end supermarkets in the country within this year.
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