THAILAND New health drink QminC sees soaring demand during COVID-19 pandemic   January 2021

Barely 4 months after its official launch in Thailand, QminC, an innovative health drink fortified with curcumin extracted from the turmeric plant's rootstalks, has successfully found its place on to the shelves of more than 15,000 modern trade retail outlets and almost 500,000 mom and pop stores, nationwide.

QminC is a preservative-free health drink with a pleasant flavour despite the curcumin content, and is sold in 150ml glass bottles for Bt 25 (US$0. with a retail price of Baht 25 (US$0.83) per bottle.

Thanthit Yuenyongtechahiran, President of Tera Food and Beverage Company Limited, the producer and marketer of QminC health drink said, “We have introduced to Thailand an innovative health drink that is both tasty and has important functional attributes, and with the key ingredients imported from Japan. It has proven exceptionally popular at this time when people are particularly concerned about their health and immunity as a result of the COVID-19 pandemic.”

The company expects to sell close to 1 million bottles a month in the year 2021. QminC also contains nano-liposomal natural curcumin extracts (using proprietary technology from Japan), L-Glutathione, 20% lemon juice as well as vitamins B6, B12 and C.

The drink producer has also adopted aggressive advertising to reach out to Thais nationwide. Ms. Araya 'Chompoo' A. Hargate, one of Thailand's highest-ranked 'A-list' celebrity actresses, has been enrolled as a product ambassador to present the yellow-coloured drink. Billboard, TV and digital advertising for the drink has blanketed Bangkok as well as towns and cities across Thailand's 77 provinces.

Presently, QminC is retailed at more than 2,100 branches of Tesco Lotus hypermarkets and supermarkets, and at over 10,000 branches of 7-Eleven, as well as at other grocery stores




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