SINGAPORE Peru aims to export more of its fruits, superfoods to Singapore November 2020
 
There is a growing inflow of food products from Latin American countries over the past 10 years, some of which derived from Peru, where agri-food exports to Singapore have jumped by 23% over the past decade.
Free Trade Agreement between the 2 countries has boosted trade and during the first 6 months of 2020, fresh cranberries, pomegranates and asparagus were the leading Peruvian exports to Singapore. Other Peruvian products imported during the same period include quinoa, chia seeds, chestnuts, artichokes, and jalapeño peppers.
Singapore however accounted for only 1% of Peruvian exports to Asia. In 2019, imports of fresh Peruvian produce reached a value of US$4.93 million dollars, a modest sum that the Peruvian trade office, based in Hong Kong and representing the whole of Southeast Asia, is determined to increase. With this goal in mind, the PROMPERÚ trade office has launched a promotional campaign this year in Singapore entitled ‘Super Foods Peru’.
“Recently, we had collaborated with 2 retailers in Singapore, Nature's Superfoods and Zenxin Organic Food, with the aim of promoting and raising consumers’ awareness of the benefits of eating Peruvian superfoods such as quinoa, chia seeds, cocoa beans and powdered ginger, among others. Called ‘Power Up With Super Foods Peru’, this online retail promotion ran from 12 September to 11 October 2020, and each retailer introduced a unique immunity pack comprising superfoods such as quinoa, chia seeds, cacao nibs, fresh turmeric, cocoa powder and more. The idea behind the promotion is to inspire shoppers to enhance their immunity -- which is particularly important during this pandemic - with highly-versatile Peruvian superfoods,” said Erick Aponte, the Trade Commissioner for PROMPERÚ in Southeast Asia. “We are also developing campaigns that focus on healthy snacks and beverages, as well as their future promotion in restaurants.”
Singapore can expect to see more fruits and superfoods from Peru coming into its shores. According to Erick, the trade office aims a 25% growth rate for exports over next 5 years. It also hopes to bring in a new crop/fruit from Peru, i.e. cherries which is currently a very popular fruit in Singapore.
Asia currently accounts for 9% of all Peruvian agri-food exports worldwide. China is the biggest Asian market for Peruvian produce with 30% share of all exports followed by Hong Kong (20%), South Korea (14%), Japan (12%) and Indonesia (8%). Singapore, however is an important market for Peru due to the significant trade opportunities it offers.
 

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