CHINA September 2020
Soy sauce giant saw its market value surged to US$84 billion during pandemic
Foshan Haitian Flavoring and Food Co Ltd (Haitian), the largest manufacturer of soy sauce in the world, saw its market value surged to over Rmb 600 billion (US$84 billion) as robust demand for home-cooked products and a strong sales network buoyed sales during the 1st half of 2020.
Haitian produces a wide range of condiments including soy sauce, oyster sauce, vinegar, chicken essence, monosodium glutamate and cooking wine, and during the 1st half of 2020, its revenue rose by 14.1% percent to Rmb 11.6 billion (US$1.73 billion).
Jason Yu, General Manager of Kantar Worldpanel China said seasonings are a daily necessity for a wide range of consumers with diversified consumption requirements. Meanwhile, the home consumption segment has outperformed its growth potential during the pandemic period. Kantar data showed that during the first 2 months since the outbreak of the pandemic, the seasoning sector saw growth rates of over 10%, while it was 17% in April and May.
Yu added, “More than 75% of Chinese families bought Haitian products last year.”
Haitian is one of the most profitable seasoning companies in the country with a diverse portfolio. Haitian's flagship product is its soy sauces which accounts for 66% of its total revenue.



* denotes compulsory

Complimentary Copy

This is a onetime free circulation. For future issues, you will need to subscribe to ensure you receive timely regular copies in both printed and softcopy formats.

* denotes compulsory

Subscribe to Asia food & beverages report and get 1 year (6x) issues in printed (by mail) & softcopy (by email) as well as 1 year access to our online databank with a single user id and password. To subscribe, click to subscription now.


* denotes compulsory

I wish to subscribe to 6 issues (1 year) of Asia food & beverages report as well as gain 1-year access to its online databank which contains past years' reports, articles and extracts at only US$300.

I wish to pay by:

Payment Type *


If you would like to pay by cheque, please send the order form with cheque attached made payable to 'Consumer Goods Intelligence Pte Ltd.
Consumer Goods Intelligence Pte Ltd
10 Anson Road, #10-06 International Plaza
Singapore 079903
Tel: +65 6348 8973
Fax: +65 62275402

Subscriber to Asia food & beverages report also gains benefits in terms of further discounts by up to 20% for advertising, advertorial and research services.