GLOBAL September 2020
 
Arla Foods launches 1st organic ingredient high in protein
 
Arla Foods Ingredients has recently launched the first ever organic micellar casein isolate, helping manufacturers meet demand for organic, natural and functional protein products.
Micellar casein isolate is a new ingredient which is rich in native milk proteins and is extracted from milk using gentle processing without the addition of acids. The protein maintains its chemical structure, allowing the creation of products that are as close to nature as possible.
Arla Foods Ingredients’ new micellar casein isolate, MicelPure™, contains a minimum of 87% native protein. Suitable for food, functional health foods and active nutrition applications, it is low in lactose and fat, heat-stable and taste-neutral.
For Arla Foods Ingredients, this is also the company’s first ingredient to be offered in an organic version, made from certified organic milk from Denmark. As the first ever organic micellar casein isolate on the market, MicelPure™ Organic meets a clear need. Research showed that sophisticated consumers in Europe consider organic products healthier, tastier and more nutritious, with 1 in 3 saying they would buy more organic, high-protein snacks if they were available.
Barbara Jensen, Business Development Manager at Arla Foods Ingredients said, “When consumers hear ‘organic’, they think healthy, sustainable and wholesome. However, a shortage of natural, organic protein ingredients has prevented many manufacturers from entering this market. MicelPure™ Organic fills the gap, allowing companies to extend their portfolios with products that are both organic and packed with high-quality protein.”
Joe Katterfield, Business Development Manager for Sports Nutrition and Health Foods at Arla Foods Ingredients said, “Protein’s benefits for muscle growth, recovery and weight management have driven consumer demand in a range of categories. But while the high-protein trend is definitely here to stay, manufacturers also have to meet many other needs. MicelPure™ combines high protein levels and functionality with an offer of healthy wholesomeness that increases appeal.”
MicelPure™ is now available for food applications such as cooking-stable cheeses, yogurts and ice cream and puddings, as well as health and performance applications, such as RTD high-protein beverages and powder shakes.
Arla Foods Ingredients is a global leader in value-added whey protein solutions. It is 100% owned subsidiary of Arla Foods with its head office in Denmark.
 
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