CHINA August 2020
 
SweeGen partners CCFT Group to distribute stevia sweeteners in China
 
SweeGen has recently announced its joint venture with China Commercial Foreign Trade Group (CCFT) to distribute Bestevia next generation non-GMO zero-calorie stevia sweeteners using the latter’s extensive distribution channels in China.
CCFT’s affiliate company, China Commerce Sugar Industry Co. is one of the largest sugar distributors and trading partners internationally. The joint venture will transform the sugar market by providing food and beverage manufacturers in China with the highly sought-after sugar reduction solutions from Sweegen.
SweeGen’s Bestevia Taste Solutions proprietary taste and sweetener platform offers solutions for food and beverage applications across the spectrum, including beverages, dairy, confectionery, bakery and sauces. The platform features the exclusive Bestevia® e+ stevia sweeteners as well as other next generation ingredients like Reb M. Bestevia® Taste Solutions deliver the industry’s most cost-effective and best tasting complete sugar reduction options.
SweeGen’s advanced technology of bioconversion of the stevia leaf results in sustainable products with a taste closest to sugar. Unlike other production methods, SweeGen’s bioconversion process starts with stevia leaf extract. The company’s proprietary process enables efficient land use and supports farmers by using their stevia leaves.
The strategic partnership with CCFT comes at a time when SweeGen is expanding its regional applications capabilities around the globe to support and collaborate closely with its customers to enable unique local solutions. Stevia distributorship in China is in line with SweeGen’s mission to help reduce sugar and artificial sweeteners in the global diet.
China consumes approximately 15 million tons of sugar annually. Growing health problems linked to obesity and diabetes are a major concern to China’s health officials. Nevertheless, sugar intake is expected to decrease due to China’s ongoing ‘Healthy China 2030’ initiative to reduce sugar consumption by at least 17%.
Non-GMO stevia sweeteners have led the way in replacing sugar in food and beverages, nutritional and personal care products, pharmaceuticals and many other products globally.
Sweegen delivers market-leading taste solutions through its best next-generation stevia sweeteners portfolio such as Bestevia® e+, Bestevia® Reb M, and Bestevia® Reb D along with its deep knowledge of flavor modulators and texturants.
 
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