MALAYSIA August 2020
Four new products under Farm Fresh brand to be launched by end-2020
The Holstein Milk Company Sdn Bhd, which owns the local dairy brand Farm Fresh, is planning to release 4 new products which include UHT Chocolate Milk with Soy, UHT Cafe Latte Tongkat Ali, UHT Oat Milk-Original and UHT Almond Milk-Original by the end of 2020.
The company’s chief operations officer Azmi Zainal is optimistic that the new products will be well-accepted by Malaysian consumers. Currently, the company has 55% share of the fresh milk market in Malaysia.
The products will be introduced in phases this year starting with UHT Cafe Latte Tongkat Ali, a milk-based energy drink with extracts of dates, Tongkat Ali and caffeine.
With rising milk demand, the company is also expanding its factory in Muazzam, Pahang, with construction expected to be completed in November.



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