MALAYSIA May 2020
 
Bubble Tea lovers can now switch to Wall’s latest Boba Ice Cream
 
Bubble tea lovers can now enjoy their favourite drink, now in ice cream format.
Wall’s ice cream brand is collaborating for the first time with Tealive Malaysia to create the Wall’s Special Edition Tealive Boba Ice Cream. This product also represents a series of firsts, as it is the first to bring Malaysians a new way of Boba enjoyment in the form of an ice cream stick.
This ice cream is made with 100% rich milk tea flavours and real chewy pearls, and it almost resembles the ‘satisfying’ sensorial experience that one can get from a bubble tea but on a stick.
The bubble tea ice cream will be available nationwide at all major supermarkets, hypermarkets, convenience stores and selected Tealive stores. At the time of reporting, Tealive Malaysia was offering the ice cream at a discounted price of RM2.20 (US$0.50) if the consumer orders it with additional bubble tea drinks. For stand-alone sale, the ice cream will cost RM2.50 (US$0.57), which is still much cheaper than a cup of bubble tea.
This new launch will bring much delight to many Malaysians who are now staying at home most of their time due to the pandemic.
 
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