MALAYSIA January 2020
Green House to showcase its popular Flavoe Emulco Series at FHA Horeca
Green House, a major supplier of bakery ingredients, will be exhibiting at FHA Horeca 2020, a biennial mega hospitality and food service exhibition, which will be held in Singapore from 13-16 July 2020.
Green House will be focusing on its latest range of emulco under the ‘Flavoe Series’ which was concocted through ‘clever’ mixing of herbs and spices with Green House flavors. Currently, there are 5 new products under this series with the Pandan Curry Emulco being the company’s key focus product which it often compares to ‘nasi lemak’, a popular signature dish in Malaysia and Singapore.
The other 4 variants include Apple Cinnamon Emulco, Strawberry Basil Emulco, Chocolate Cinnamon Emulco and Green Tea Oregano Emulco. Green House has received very positive feedback on its flavoe series from visitors during Fi Asia in Bangkok last year, as such it hopes to promote the existing range to the international visitors at FHA Horeca. Green House will prepare samples of bakery products using its emulco for visitor testing, and at the same time, it will also demonstrate to visitors on how to use its emulco. The new Flavoe series of emulco was launched in July 2019, as such Green House hopes to bring this new iconic series to its next level, beyond Malaysia and Singapore borders, into other Asian markets and eventually to the rest of the globe.
Emulco which comes from the word ‘emulsifier’ and ‘color’, is an emulsion of flavor and color combined with gum which is used as a thickener and aroma holding substance. Green House utilises latest technologies and uses premium emulsifier from palm oil to produce its emulco series.
Green House foresees a growing trend in favor of ‘savory-sweet’ taste or flavor in the BaResCa segment. This had resulted in the launch of its ‘Pandan Curry’ emulco which is a savory product combined with sweet to create a unique fusion flavor that appeals to the current modern, yet sophisticated consumers. It hopes to create new applications on this new series of products to capture rapid growth in the BaResCa segment in the next 3 to 5 years. Since 2003, Green House has exported to more than 15 countries and its customers focus on the ‘middle income’ BaResCa segment which is expected to continue growing at a healthy pace in the years ahead.
In 2020, other than FHA Horeca, Green House will also participate actively in 3 other major exhibitions namely Gulfood Dubai in February; ThaiFex Anuga Asia in May; and WOFEX in August building up flavoe emulco brand and applications.
Green House has an ambitious but achievable target to become ASEAN’s leading emulco producer serving the BaResCa segment. To reach this goal, Green House is actively searching for Bakery Ingredient Importer, Food Additives Importer and Distributors to market Green House Emulco. It is also exploring fast growth markets like Africa, Middle East and CIS country and hope to work closely with local distributors or agents there.
To find out more information, please visit Green House booth at FHA Horeca.



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