CHINA January 2020
 
Nestle sets up Product Innovation Centre for Special Medical Foods
 
Nestle Health Science has invested in a product innovation centre in Taizhou, Jiangsu province to cater to the country’s growing demand for clinical nutrition products.
This new centre will operate in parallel with Nestle Health Science's product innovation centers in the US and in Switzerland, sharing global advanced core R&D technologies, localised innovations for China's national standards and consumer needs, and enriching the firm's product systems of Foods for Special Medical Purpose (FSMP) in China.
Nestle Health Science is a subsidiary of Nestle which has been in China for the last 3 years enjoying double-digit growth, with its products being locally manufactured. It has 11 approved formula products in China including 5 for babies/infants and 6 for FSMP.
The centre is built in China to reflect Nestle’s commitment to the Chinese market. It will also serve the Asia-Pacific region. Products manufactured in its factory in Taizhou serve mainland Chinese consumers as well as those in Hong Kong and Taiwan, said Cecily Gu, a representative from Nestle Health Science China.
The first liquid whole protein nutrition formula developed by the Product Innovation Center of Nestle Health Science China called Nutren Novasource GI has successfully obtained registration as a food for special medical purpose in July 2019. Gu said, “This innovation will trigger a new era of high-quality FSMP in China and lead the Chinese clinical nutrition to a new level.”
The Nestle Health Science Taizhou Factory is also the first approved liquid full-nutrition FSMP factory in China. It will introduce internationally advanced production technologies and formulas, such as Nutren Novasource GI, into China. The Product Innovation Cente will also develop formulas according to Chinese tastes and nutritional diet characteristics.
The future of China's FSMP industry is seen as particularly promising especially with the growing aging population and higher disposable incomes among the rising middle class consumers who are getting increasingly health conscious. China is home to the largest number of senior residents in the world. There are at least 249 million residents in China above the age of 50 in 2019. With higher life expectancy, demand for FSMP is expected to grow rapidly.
 

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