VIETNAM January 2020
 
Kirin iMUSE yogurt & lemon flavored drink scores tremendous success in Vietnam
 
Interfood Shareholding CO. has recently announced that Kirin iMUSE Yogurt & Lemon flavored drink, a new product developed specifically for the Vietnamese market has achieved tremendous success in the past 3 months since it went on sale in September 2019.
According to company spokesperson, it has already reached 70% of its annual sales target within the just the first 3 months of sales. Interfood Shareholding is a subsidiary of Kirin Holdings Co., Ltd. and sells Kirin brand of beverages in Vietnam.
Available in compact and attractive 280ml plastic bottle, Kirin iMUSE is a health beverage using plasmid lactobacilli, or Lactococcus Lactic Strain Plasma, to boost immune function against viral infections on consumers in Vietnam.
In Vietnam, the spread of infectious diseases has become a significant social issue, as such Kirin iMUSE will play an essential role to manage one’s health. Apart from its health function, iMUSE has also received positive ratings for its tasty ‘yogurt and lemon flavors’, a common flavor found in many Vietnamese drinks.
Apart from these, iMUSE accompanied with the Japanese brand Kirin carries a lot of weight in terms of consumer trust and the reliability of this product.
 

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