SINGAPORE January 2020
 
Coca-Cola launched light-up Star Wars bottles to promote its ‘Low/No Sugar’ image
 
The Coca-Cola Co has earlier launched its special-edition Coke Zero bottles that light up.
The bottles featured the Star Wars lightsabre weapons on the labels as well as characters from the movie franchise, which released its 9th series called ‘The Rise of Skywalker’ on 19 December 2019. According to sources, the battery-powered bottles can light up about 500 times and glow when touched.
The bottles were rolled out in Singapore and were only made available in selected locations. The identity of the locations were gradually revealed on social media, Coca-Cola said. In a reference to the powers of the lightsabre-wielding Jedi in the Star Wars universe, the Coke Zero bottles carried the tagline ‘Full Force, No Sugar’.
This was part of the ‘Limited Edition Lighted Star Wars: The Rise Of Skywalker Coca-Cola No Sugar Bottles!’ campaign in anticipation of the upcoming movie, in which Coca-Cola would release 5 clues to 5 locations per day on its social media platforms like Facebook, Instagram and website over a 3-week period in December.
Coca-Cola is a long-time partner of Star Wars producer Disney and has released a number of tie-ins with the franchise.
 

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