PHILIPPINES January 2020
 
Max's Group opens Dining Hub with multi food brands in Quezon City
 
Casual dining leader, Max’s Group (MGI’s) has recently opened a dining hub with all the food brands that it owns in Cubao near Quezon City.
Called the Main Avenue, the dining hub is strategically located at the intersection of EDSA Southbound Lane and Main Avenue in Cubao, Quezon City and will house diverse array of MGI's portfolio including Max's Restaurant, Yellow Cab, Pancake House, Krispy Kreme, Jamba Juice, and Teriyaki Boy.
MGI Group Chief Operating Officer Ariel P. Fermin said the company now foresees massive commercial gain due to increased efficiencies and synergies because of the recent opening of Main Avenue. The building also costs 40% less than having 6 standalone brand stores.
Aside from flexibility in providing diverse options within the Group's portfolio, the multi-brand hub also advocates for operating efficiency through its one shared back kitchen - a first for its multi-brand sites.
With a total space capacity of 1,445 sq.metres, it has a maximum seating capacity of 281.
MGI is planning to put up 2 to 3 multi-brand stores by 2020. It is already eyeing one along Marcos Highway. The concept is also open for franchising. As of September 2019, 43% of the 750 stores under the MGI portfolio are franchise-owned. The company targets a 60:40 mix of franchise-owned and company-owned stores by 2021.
 

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