CHINA July 2020
Food & Beverage Innovation Forum 2020 (FBIF2020)
Date of Exhibition: 8 - 10 July 2020
Venue: Hangzhou International Expo Center Organiser: Simba Events
Tel: + 86 21 5767 9411
Mondelez, Coca-Cola, PepsiCo senior executives to Speak at FBIF2020!

As of now, Joost Vlaanderen, President, Greater China, Mondelez International; Lisa Deng, VP, China Strategy & Business Development, Greater China Sector; PepsiCo (China) Limited; Dr. Shell Huang, Vice President, Asia Pacific R&D, The Coca-Cola Company and Tim Xi, Chairman, New Hope Dairy have confirmed to speak at FBIF 2020!

FBIF2020 and Food Show, themed as “Technology·Revolution”, will be held in Hangzhou International Expo Center in April 15th -17th, 2020, building communication platform for global elites, scientists, leading companies, investment institutes and startups. You can check the detailed agenda at

Confirmed Speakers
Can tech companies succeed in the world of food industry? What kind of impact it may bring to the food industry - Lisa Deng, VP, China Strategy & Business Development, Greater China Sector, PepsiCo (China) Limited and Xing Liu, Partner, Sequoia Capital China have confirmed to discuss.
Are we reacting quick enough and collaborating at a rate that can truly transform the industry - Joost Vlaanderen, President, Greater China, Mondelez International and Dr. Shell Huang, Vice President, Asia Pacific R&D, The Coca-Cola Company will join the discussion.

Alternative meat is heatedly discussed in the past few months. However, what is the latest progress of the technology in alternative meat? Experts from academia and leading companies will share the progress in cell-based and plant-based meat. Chris Dammann, PHD, Co-Founder & CTO, BlueNalu, Inc., Yuki Hanyu, CEO, IntegriCulture Inc., Luke MacQueen, Research Associate, Harvard University, Kevin Pan, Founder, Multus Media will join the cell-based meat session.

When Dean Foods files for Chapter 11 bankruptcy and when dairy companies extend plant-based product portfolio, the shortage of dairy protein innovation and the rising market of plant-based protein make it necessary to upgrade FBIF regular dairy session into product innovation session. Currently, Miyoko Schinner, CEO & Founder, Miyoko’s Kitchen will discuss the multiple possibilities of plants. Miyoko’s Kitchen now has successfully scaled the production of fermented cheese and cultured butter.

The anxiety of internet traffic flow probably has reached a higher level in 2019. Meanwhile, live e-commerce and private traffic become the new buzzwords in marketing, implying the rising of social e-commerce. How to plant a seed for social e-commerce through content marketing? Lady Penguin, Founder & CEO, Lady Penguin will share her experience. Lady Penguin starts from the content sharing in WeChat and expands into various media platforms including Weibo, Douyin and now she has become the KOL of wine category in China and Lady Penguin' s product reached the sales of almost 20 million on Single's Day this year, entering Top 10 in Tmall specific category.

Listen to the speech of Steven Llewellyn, Design Director, The Coca-Cola Company to learn how to create package-centered marketing campaign. Learn from Hernán Braberman, Partner and Executive Design Director, Tridimage to harness the power of 3D Branding to express brand stories. Freestyle discuss the rise of Chinese fashion in the F&B Industry: How long can this trend last in the F&B industry? Food with Chinese fashion, how much does it appeal to the youth? And what kind of design is the proper way for the F&B industry?

Thomas Sineau, Senior Intelligence Analyst, CB Insights will interpret changes in the consumer market globally with brand cases and forecast future trends. Jeacy Yan, Partner, IDG Capital and Xiaoxian Lin, Founder, Xiaoxiandun have confirmed to join the discussion of how to make startups stand out from the perspectives of product and brand, channels and the supply chain. Tim Xi, Chairman, New Hope Dairy and President, Grass Green Group will share his opinions on the empowering Investment to create phenomenal brands.

Confirmed Juries
This year, we reorganize the FBIF series of awards. Collaborating with global juries and optimizing the evaluation model, we expect to find the benchmark, shape the model, and promote the development in all aspects of the food industry.

Marking Awards (MA) is a global award for F&B packaging design, aiming to discover and praise brilliant F&B package designs, and encourage communication between local and global design power. MA2020 receives design works of four categories: the label design, structure design, product design, and brand full case design. So far, we have received applications from Nestle, Mars Wrigley, Pearlfisher, Backbone Branding, Dragon Rouge, forceMAJEURE Design, Brandimage, Ecolean, etc. Be it the combination of packaging functionality and aesthetic, the exquisite design based on product profile, let differentiated packaging help food brands stand out. Register now to become the packaging trend leader!

Wow Food Awards (WFA) is a global new product tasting and evaluation competition. It is dedicated to collecting innovative products in the world, and promoting and honoring those delicious, healthy, sustainable, or with societal values. Win the heart of consumers with impressive texture and taste, effective communication and product added-values. Join WFA now!

Besides, Ace Ranking (series of ranking projects serving F&B industry initiated by FBIF) is just live. The competition to find out "China's Top Ten Innovative F&B Brands" under the new evaluation model with new rating criteria will be evaluated this year to discover and rank the most representative enterprises as bellwether in the Chinese F&B industry, with the overall performance of the company, and the innovation in products, marketing, packaging and management taken into account.

FBIF2020·Food Show
FBIF2020·Food Show, next to the FBIF forum, will enlarge the exhibition area to 9700 squared meters accommodating around 200 exhibitors. It will present the business exhibitors in a more interactive way and help exhibitors communicate with visitors better.
More exciting theme activities are to be discovered in FBIF2020·Food Show. In addition to the popular activities such as MA Global F&B Gallery presenting global top 50 F&B packaging, the brain-storming Foodtalks, and the Hello Foods Market that displayed global innovative foods, four brand-new theme activities will offer you more immersive experience: Food As Art illustrating disruptive and aesthetic food creation, Explore 2020 forcasting future industry trends, Wow Food Tasting Zone offering innovative new products to enjoy, Circular Reaction exploring the future of circular economy with the focus on the sustainable innovative products.

About FBIF
Food & Beverage Innovation Forum(FBIF) is one of the most influential industry forums in Asia-Pacific, dedicated to communicating the most advanced technology and ideas and successful business practices and promoting the positive development for the F&B industry. FBIF was founded in 2014, with around 150 speakers and juries annually, 30%-40% from overseas. Previous forums attracted global leading F&B companies to participate. It is praised as Davos in the Food Industry by industry insiders.



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