GLOBAL November 2019
The Growing Global Market
The global probiotics market is projected to grow to US$64 billion with a CAGR of 7% from 2017 to 2022, according to a 2017 GlobalData survey. Functional foods and beverages are by far the largest segment for probiotics contributing up to US$38 billion or more than 80% of the total market.
Demand Fueled by Awareness
Consumers choose to buy healthy lifestyle products for many reasons. Specific health benefits play a role in these choices. The Kerry 2019 Global Consumer Research survey found that the majority of consumers surveyed indicated that digestive health was a personal priority. In fact, “Promote Good Digestive Health” was one of the top 3 reasons for purchasing healthy lifestyle products in the Asia Pacific, Middle East and Africa (APMEA) region.
Clearly, digestive health is on the minds of many consumers in the Asia Pacific region. The survey also showed that consumers are not just interested in their digestive health but they are also seeking out food and beverage products to improve it.
While demand is clear, the challenge often starts with “how to formulate with probiotics.” Why? Not all probiotics are created equal. There are important variations in levels of performance in areas such as survivability, health benefit efficacy and formulation flexibility. Many probiotic strains are fragile and need to be refrigerated, making it hard to offer digestive health benefits in products beyond the dairy aisle. Meeting consumer demand for digestive health benefits can therefore be difficult, particularly when they need to be delivered in an increasingly wide range of categories. In Asia Pacific, Middle East and Africa (APMEA), fortifying foods and beverages with science-backed probiotic ingredients may be key to meeting the rising demand for food and beverages that offer digestive health benefits.
Kerry recently hosted a webinar with a panel of experts, including. Don Cox, PhD, Director of Research and Development, Kerry ProActive Health and Brian Nevin, Senior Business Development Director, Kerry Applied Health and Nutrition for an informative discussion covering:
• Market-specific probiotic and digestive health trends.
• How spore-forming probiotics help provide solutions to formulation challenges.
• Innovative ideas that demonstrate how to incorporate a spore-forming probiotic into different product applications.
To find out more on this Kerry’s webinar, visit HERE