GLOBAL October 2019
Impossible Foods made its first grocery store debut on 20 September
Impossible Burger has made its first global grocery store debut recently at all the 27 Gelson's outlets in Southern California, US.
Impossible Foods said it will announce shortly the list of additional retailers in the US that it will distribute to. This will also be the first time that the general public will be able to buy and experience the Impossible Burger at home.
The Impossible Burger is the award-winning, plant-based meat that rivals ground beef in terms of taste, nutrition and versatility. Being plant-based and bioengineered, it is also kosher, halal and gluten-free.
In January 2019, Impossible Foods launched the award-winning and "shockingly good" Impossible Burger 2.0, its first product upgrade. Since then, Impossible Foods’ sales have surged.
The Impossible Burger is already found on the menus in more than 17,000 restaurants, however with the retail launch, households can now try out recipes using the Impossible Burger at the convenience of their homes.
In Asia, since its launch in Singapore in March 2019, sales have increased more than 5-fold in this region. Impossible Foods' plant-based meat is now sold in a wide range of restaurants and cuisines throughout Hong Kong, Singapore, and Macau including internationally celebrated establishments by David Myers, Gordon Ramsay and Wolfgang Puck.
Presently, Impossible Foods has not yet sold the Impossible Burger in Asian grocery stores, however plans are underway soon.



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