ASIA September 2019
New organisation under FrieslandCampina Ingredients debuted at Fi Asia
FrieslandCampina Ingredients brands Domo, Kievit, DMV and Nutrifeed have recently been brought together in a new organisation ideally positioned to service the distinct nutritional needs of the Asia Pacific region (APAC).
Now known as FrieslandCampina Ingredients, the business comprises 4 strategic segments that include Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition.
The new FrieslandCampina Ingredients brand was recently launched at Fi Asia show in Bangkok, together with its new premium ingredients for the Asia Pacific market.
Willem Hoogwater, Director, Ingredients APAC at FrieslandCampina Ingredients said, “The changing face of food and beverages, especially in Asia, called for a structure that optimises both our product offering and our customer-centricity. Increasingly important in the region, in addition to early life nutrition, is adult nutrition – and more specifically, supporting the health and wellbeing of its ageing population. By 2050, a quarter of Asian consumers will be over 60, and FrieslandCampina Ingredients will be at the forefront of ingredient innovation to help them remain healthy and active for longer.”
FrieslandCampina Ingredients retains its regional headquarters in Singapore and has facilities in several other APAC countries, including Indonesia and the Philippines. Proximity to customers is fundamental to the company as it undertakes increasing numbers of co-creation projects with its customers. Its team of passionate specialists includes both global and local marketing and development experts, who are focused on deepening the company’s understanding of consumer trends and translating them into concepts that drive customer success in-market. In addition, a local technical sales team supports APAC customers in overcoming application challenges, backed by considerable expertise provided by FrieslandCampina’s global R&D centre in Europe.
The new brand, FrieslandCampina Ingredients exhibited at Fi Asia (Bangkok) for the first time presenting its extensive portfolio of functional, nutritional and tasty ingredients for manufacturers of food, beverages and nutritional products. The exhibition saw the introduction of 2 new exciting products namely Nutri Whey Isolate Clear, a pure whey protein with 90% protein content; and a new instant milk cap powder for foodservice and catering outlets.
Nutri Whey Isolate Clear is a transparent whey protein developed specifically for the fortified waters and clear beverage segments. Tapping into several major trends like clean label, low calorie, hydration, convenience and protein fortification, it enables substantial nutritional enhancement with a clean taste profile as well as outstanding visual appeal.
In response to booming Asian demand for milk-capped hot and chilled beverages, FrieslandCampina Ingredients has also launched a convenient and versatile instant milk cap powder. By simply stirring or shaking after adding water or milk, it ends the complexity and time of making caps from scratch. FrieslandCampina Ingredients reported combined global sales of €1.7 billion (US$1.87 billion) in 2018 with regional sales offices in The Netherlands, US, Singapore, China and Brazil, all under one unified brand identity and tagline ‘The Inside Matters’. FrieslandCampina Ingredients is part of Royal FrieslandCampina N.V., the 5th largest dairy company in the world with sales turnover exceeding €11.6 billion (US$12.8 billion).
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