GLOBAL September 2019
 
Astalif Astaxanthin for Targeted Sports Nutrition Applications
 
Algalif®, Icelandic producer of pure, high-grade, natural astaxanthin products from microalgae, will be exhibiting at Vitafoods Asia, at booth K18 from 25-26 September in Singapore, showcasing new developments and applications for its Astalif™ astaxanthin ingredients.
“Market research firm Euromonitor reported that from 2004 to 2018, the sports nutrition category grew 190% globally, and is expected to exceed US$23 billion by 2023,” said Orri Björnsson, CEO of Algalif. “Natural astaxanthin has many beneficial applications in sports nutrition, and Astalif is an important ingredient consideration for manufacturers aiming to leverage the explosive growth of this market.”
Exercise can lead to an excess of free radicals, ultimately causing oxidative damage. Together with the production of lactic acid, oxidative stress can contribute to reduced capacity, fatigue and a depletion of muscle energy stores during strenuous or prolonged muscle work. Astalif astaxanthin is a pure and potent ingredient with proven benefits that make it ideal for specific applications in sports nutrition that includes:

• Providing Support for Cardiovascular Health
• Improving Muscle Endurance and Strength
• Neutralising Exercise-Induced Free Radicals
• Protects Activity of Antioxidant Enzymes
• Reducing Muscle Fatigue
• Inhibiting the Formation of Lactic Acid

Algalif has developed an informative whitepaper with detailed information and scientific studies supporting the benefits of Astalif for use in sports nutrition products. The company expects to have the whitepaper available at the Algalif stand (K18) at Vitafoods Asia, and available for immediate download at www.algalif.com.
Leveraging the environment and assets of its Icelandic location, Algalif makes responsible use of its natural resources including pure, naturally filtered water and renewable energy to process pure, premium quality astaxanthin.
Algalif has also recently announced an expansion of its manufacturing capabilities with the addition of a spray dryer, enabling the company to increase downstream capacity and facilitate the development of new algae ingredients and novel product formats. Additionally, the process improvements help to ensure the quality, stability and efficacy of Astalif astaxanthin over time.
Algalif experts will be available at stand K18 at Vitafoods Asia to provide more information on its capabilities, and step through specific ingredient formats and solutions for your unique product development and formulation requirements.
 
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