MALAYSIA September 2019
 
NZ company to launch baby formula from Sheep Milk in Malaysia
 
New Zealand’s Spring Sheep Milk Co. has recently launched a sheep milk formula for toddlers in Malaysia, marking the first such product in this market. Gentle Sheep Premium Toddler Formula is the company’s first product in its Early Life Nutrition (ELN) range for infants and young children.
The company launched its first product, whole sheep milk powder, in New Zealand and Taiwan in 2016. This was followed by the introduction of probiotic sheep milk powder and calcium chews in 2017 to Taiwan, Vietnam and Malaysia.
Gentle Sheep Premium Toddler Formula is specifically meant for children aged 1 to 3 years old. It is produced from grass-fed sheep milk sourced directly from the company’s Central North Island farms in New Zealand.
Spring Sheep Marketing and Innovation Director Andrea Wilkins said, “We always knew that grass-fed sheep milk was incredibly nutritious and digestible. But the more we looked into the science and learned about the features and benefits of sheep milk, we could see how well suited it was to the early life nutrition needs of infants and young children.”
Wilkins said sheep milk is an extremely concentrated source of nutrients. In its natural state, it is higher in almost every vitamins and minerals than cow and goat milk. It has around twice the protein of cow milk and is full of quality fats, which are essential for growth and development.
She added that it is also an A2-type milk, free from the A1-beta-casein protein found in most cow milk, which has been associated with digestive discomfort such as painful cramps and bloating. It is highly digestible and nutritious for the toddler.
Spring Sheep Chief Executive Scottie Chapman said the launch is the result of 4 years of research. He said, “It is an exciting milestone to get this range launched in Malaysia and to be the first company to offer a sheep milk toddler formula in this market….Malaysia was an ideal launch market for this product as its consumers have a good understanding of the benefits of sheep milk and our research showed demand there was strong for quality specialty dairy products.”
Spring Sheep plans to roll out its Gentle Sheep Premium Toddler Formula to Australia and New Zealand and other key export markets in the near future. Spring Sheep Milk Co. is a partnership between P?mu, a New Zealand state-owned enterprise and sales and marketing company SLC.
 
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