SINGAPORE September 2019
FairPrice brings in premium Taiwanese ‘healthy’ instant noodles into Singapore
With the growing craze for health and wellness, Singaporean retailers are bringing in foreign brands of instant noodles from Taiwan to entice this group of shoppers.
Singapore’s largest grocery retailer, FairPrice has exclusively brought in Taiwanese noodle brands Qingshui and Jen Yuan.
Qingshui Noodles are springy and tasty, not to mention preservative-free and non-fried. The Qingshui Goji Berry and Red Dates Noodles, available in a pack of 4 at 392g is selling at S$11.90 (US$8.55). It is an interesting flavour in its coupling of goji berries and red dates. It also boasts a delicate soup base that is also lightly flavoured and refreshing with 2 traditional Chinese herbs.
FairPrice has also brought in spicy Qingshui Mala Noodles, available in a pack of 4 at 460g. Consumers basically just need to add seafood, meat and vegetables to complete the Mala noodle meal.
FairPrice has also brought in Jen Yuan Beef Noodles in 4 variants, available in 1 box at S$9.90 (US$7.15). Interestingly, in the box contains specially selected Australian AAA prime tendon beef meat and slowly braised fine bone essence complemented with selected Taiwanese spices. The braised beef is cooked for 8 hours at high temperature and then slowly simmered while the noodles are handmade, chewy and extremely flavorful.



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