ASIA July 2019
Rise of 'Better For You' Beverages in Asia
A recent webinar conducted by Kerry on 3 July unveiled interesting developments of ‘Better for You’ beverages in Asia, including in the Middle East and Africa regions.
According to an insights report released by Kerry, the Top 5 beverage product launch claims in the APMEA region are ‘Free From’ (19%), ‘Reduced’ (19%), Functional (15%), Fortified (10%) and Halal/Kosher (9%). Apparently such claims revolve around ‘health’ as consumers have a growing preference for products which are free from preservatives, reduced or no sugar, or products fortified or filled with functional ingredients or vitamins.
Four major key drivers for ‘Better for You’ beverages include the millennials, the digital & connected consumers, the growing middle class and value conscious consumers.
It was estimated that by 2035, Asia Pacific will have the largest number of diabetics at 325 million compared to 69 million in Europe and 50 million in USA and Canada. This opens up huge opportunity for beverage manufacturers to capitalise on the ‘healthier’ trends like low/no sugar, with the hope that such alarming estimates will not come to fruition.
In the APMEA region, governments have interfered to arrest the growing health issues affecting its populations like obesity and diabetes. The following is a chart showing countries in this region which has implemented sugar sweetened beverage tax.
For more information on the Kerry webinar and its insights report, please click HERE.



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