KOREA July 2019
 
JUST to have its 1st production base in Asia in Korea
 
Plant-based producer, JUST Egg will soon have its first production site in Asia after signing a partnership agreement with South Korean firm, GanongBio. In the agreement, GanongBio, one of the largest egg producer in Korea, will be in charge of manufacturing and distributing the mung bean-based JUST Egg in South Korea.
The deal was recently disclosed by Jordan Tetrick, Director of JUST business development during a keynote presentation at the Global Food Trend and Tech Conference held in conjunction with Seoul Food 2019.
Apart from South Korea, JUST is also working on similar manufacturing and distribution relationships for JUST Egg in North America, Latin America, Europe and other parts of Asia such as China and India.
JUST previously struck a deal with Italian egg producer and distributor Eurovo Group and German poultry firm PHW Group for production and distribution of JUST Egg.
JUST has also recently launched JUST Egg in China on both offline and online channels, such as JD.com and Alibaba fresh grocery retail store Fresh Hippo. A 3-pack JUST egg is sold at US$37 or US$12.50 per bottle. The product is imported from North America. With production localised in Korea, this will lead to lower prices.
Plant-based foods are increasing in popularity among Chinese consumers, however manufacturers need to justify to Chinese consumers on the high price of plant-based food as the existing traditional perception is that, plant-based products should be cheaper than meat-based products.
Sustainable eating is gaining more prominence in China which has a massive 1.4 billion population to feed. Plant-based food could be the food of the future particularly for this country which is often rocked by meat crisis from bird flu affecting poultry to African Swine Fever currently which is affecting its pork industry, where the population gets 60% of their meat from.
 
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