HONG KONG July 2019
Coca-Cola 1st Energy Drink launch in Hong Kong
Coca-Cola has unleashed its first company-branded energy drink into the Hong Kong market with the launch of Coca-Cola ENERGY.
This follows its initial limited European launch of the beverage in April 2019.
The new beverage, described as having a fruity yet sweet-and-sour taste, has 2 variants namely sugar and sugar-free and uses the standard energy drink staples of caffeine with guarana extract, along with vitamin B3 and B6.
The drink is already available in Hong Kong convenience stores, with supermarket distribution coming in the near future.
Clory Wong, Marketing Director of HK & Macau Region, Coca-Cola China said, “We constantly keep a close eye on the market trend and continue to innovate for meeting consumers needs.” Clory added that Coca-Cola ENERGY is an energy drink with that great Coca-Cola taste.
Coca-Cola has recently been working on a number of projects to refresh its brand image and has continued to offer new products this year. Coca-Cola Energy might not be the most ‘creative’ launch however, lending its name to Coca-Cola might place it ahead in the energy drink competition as it targets younger consumers in the cities.



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