GLOBAL July 2019
emoji® signs licensing agreement with The Hershey Company
The emoji® company has entered into a licensing agreement with The Hershey Company with regards to emoji company's registered emoji® trademark. The agreement covers the Hershey's brand launch of limited edition Hershey's Milk Chocolate Emoji Bar this summer.
The product will be available nationwide in the US throughout summer 2019. The Hershey's Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Selected images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.
“We are delighted about this licensing agreement with The Hershey Company. We are proud to add this chocolate agreement between Hershey and the emoji® brand,” said Marco Hüges, CEO and Founder of the emoji company. This agreement once again underscores the importance and the prominence of the emoji® brand in the market where it is inevitable to catch consumer awareness and which is why the emoji® brand is so successful globally. emoji® is a registered trademark of the emoji company GmbH. Altogether, the emoji company owns more than 1,000 trademarks and has created more than 17,000 emoji® brand icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities.
The emoji company has worked with over 750 renowned global partners which include food brands like Ferrero, Nestle Water and Burger King amongst others. The emoji® brand is one of the most influential lifestyle brands and is ranked 71st on the Top 150 Global Licensors.
(For licensing inquiries, please visit



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