ASEAN May 2019
Fonterra forms beverage alliance with Coca-Cola
Fonterra and Coca-Cola have recently formed an alliance to launch RTD ‘dairy-based’ beverages in Southeast Asia, starting with Vietnam.
The move comes as Fonterra moves towards joint ventures that do not involve the co-op injecting capital and as Coca-Cola looks to diversify away from drinks with a high sugar content.
Singapore-based Clare Morgan, Marketing Director for the Asean Fonterra & Coca-Cola Strategic Alliance, said the alliance launched a product in Vietnam in April this year, and will look to introduce other products in Indonesia and Thailand over the near future.
“We have amazing dairy know-how and they have got amazing distribution,” said Morgan. Morgan said the new products typically involved a high dairy content and these will include products designed for children, breakfast drinks for adults, and a skincare range.
The alliance comprises of 5 members with 3 from Fonterra and 2 from Coca-Cola. Morgan said, “It’s our milk powder and our intellectual property going into the recipe, but launched under a Coca-Cola brand ‘Nutriboost’.
Presently, the alliance is in its exploratory stage but it could progress to a full-fledged joint venture over time. Coca-Cola seeks to venture into ‘dairy-related offerings’ as its present market i.e. soft drink faces complexity from rising sugar taxes.



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