GLOBAL March 2019
 
Chr. Hansen launches world’s best probiotics for fermented plant bases
 
Manufacturers of plant-based foods are increasingly looking to probiotics to further strengthen the health profile of their products. This poses new opportunities for innovative producers in a changing market – at a time when there is a growing number of health-conscious consumers who believe religiously in the strong association between gut flora and general good health, thereby renewing the awareness and perception of probiotics.
To support this growing demand for plant-based probiotics, Chr. Hansen is launching nu-trish® LGG® DA in a format for fermented plant bases, as the newest member of Chr. Hansen’s culture range for this sector. The Lactobacillus rhamnosus LGG® strain has been studied in more than 300 clinical studies and described in more than 1,200 scientific publications, and the new culture is specifically developed for fermented plant bases and produced under strict allergen control.
Together with nu-trish® BB-12® DA, Chr. Hansen now has the 2 best-documented probiotics in the world available for fermented plant bases. Lasse Vigel Joergensen, Global Commercial Development Manager of Chr. Hansen said, “We are pleased to launch nu-trish® LGG® DA for fermented plant bases, in line with current consumer trends seeking more probiotic enriched options. With our culture range, we can ferment all plant bases available in the market and add world-class probiotics. Over the past year, we have entered more than 100 partnerships globally in the fermented plant-base segment, and we believe we will see much more of this.”
Kristen Katzman, Senior Marketing Manager at Chr. Hansen, confirmed this trend through the company’s recent consumer survey findings, which showed that consumers chose fermented plant bases for beneficial nutritional reason with the ‘better for you’ profile as the primary motivator for purchasing plant-based foods.
The nu-trish® LGG® DA is an adjunct culture that, in combination with a starter culture, gives a fast and robust fermentation. At the same time, it ensures the correct levels of the LGG® strain to make it relevant as a true probiotic. Joergensen said that Chr. Hansen is delighted to launch a solution that brings the goodness of probiotics into plant-based foods, while at the same time not compromising on the taste of the products. He added, “A product can be as healthy as you could imagine, but if it doesn’t taste good, it will never take off. Building on our competencies in fermentation and our special cultures, we can ensure the mild and fresh taste of the fermented plant base that is required by lifestyle and mass market consumers – now with an added health benefit.”

Chr Hansen produces vibrant, natural red color to food products
Earlier on, Chr. Hansen has also announced a new plant-based food coloring - the Hansen sweet potato™ Ipomoea batatas, which uses traditional breeding methods to create the long-sought after vibrant, natural red alternative to carmine.
Jakob Dalmose Rasmussen, Vice President, Commercial Development at Chr. Hansen Natural Colors said, “We call it the Hansen sweet potato™. Over 10 years ago, we discovered a promising pigment in a root vegetable’s tuber, but the plant’s pigment content was on the low side. We took this plant and embarked on a process of selective breeding using traditional, non-GMO methods. The result is a plant-based, brilliant red that gives our customers a natural alternative to carmine and synthetic colors.”
The Hansen sweet potato™ is the basis for Chr. Hansen’s recently launched FruitMax® line of bright-red solutions that solve some of the biggest challenges of previously available natural red colors.
Dalmose added, “Strawberry red is a popular shade for food products – from cakes to confectionary to milkshakes. But until now it has been nearly impossible to make a fire-engine red color with no risk of off-taste without using carmine. And as consumers move towards vegetarian and vegan food choices, the need for a carmine alternative has become more pressing. Our new FruitMax® red juice concentrates are 100% plant based and provide a new solution to our customers looking to respond to this consumer trend.” Chr. Hansen has presence in 10 countries in the Asia Pacific with its regional headquarter in Singapore which houses Food Culture & Enzymes, Natural Colors, Human Health and Animal Health business units. There are also 2 application laboratories for Food Cultures & Enzymes and Natural Colors.
 
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