Danish brewer, Carlsberg has introduced an innovative packaging concept called Snap Pack that connects beer cans with glue. The new packaging will replace traditional plastic can holders or shrink wraps and significantly cut waste.
This new packaging is expected to be launched in China next year after its launch in the UK, Norway and other European markets this year.
Carlsberg expects the new packaging to cut its plastic use by 1,000 tonnes per year. The new packaging uses 76% less plastic than traditional multipacks, the company said.
“We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change. We look forward to giving our consumers better beer experiences with less environmental impact,” said Cees 't Hart, CEO of Carlsberg Group. Carlsberg will not increase the prices of its products, although the new packaging increases the costs.
Carlsberg, together with NMP Systems GmbH, which owns the technology's intellectual property rights, have been developing the solution together for 3 years. The developers tried out 40,000 different variations of glue before settling on the ‘chewing gum-style’ type.
The Snap Pack's glue is strong enough to keep the cans together during transport and storage, but is easily pulled apart when desired. Carlsberg hopes other brewers will also switch to such packaging to help reduce plastic waste.
Meanwhile, beverage giant Vitasoy (China) Investments Co Ltd is considering the new technology for its canned lemon tea multipacks in the near future.
Nature MultiPack™ won Green Star Packaging Award
At this year’s FachPack trade show in Nuremberg, Germany, the KHS Group was presented with the Green Star Packaging Award for its innovative packaging system, Nature MultiPack™, which holds cans together with dots of adhesive.
This new packaging is also popularly called ‘Snap Pack’.
The Green Star Packaging Award honors environmentally-friendly packaging and recycling and improvements in operational packaging-related processes.
The Nature MultiPackTM is marketed by NMP Systems, a wholly-owned subsidiary of KHS GmbH. The company is responsible for the global marketing of Nature MultiPack™ and Direct Print Powered by KHS™, two innovative, sustainable and future-proof PET packaging systems developed by KHS.