PT Deli Boga Rasa to bring Italian coffee culture to Indonesia

PT Deli Boga Rasa has signed an agreement with Italian coffee company, Segafredo Zanetti Espresso, a subsidiary of Massimo Zanetti Beverage (MZB) Group for the development of over 80 Segafredo Zanetti Bars throughout Indonesia.
PT Deli Boga Rasa will act as the master franchisee, and will open its first coffee bar shortly once it received clearance from Indonesian authorities. MZB Group CEO Pascal Heritier said this agreement follows the recent opening of the company’s commercial hub in Jakarta and completes the growth strategy in Indonesia.
Segafredo Zanetti Espresso is the first Italian coffee brand to implement a franchising project overseas and is an ambassador for the real espresso culture worldwide, thanks to its extensive network of coffee houses.