Singapore’s Asia Farm Pte Ltd will be launching Purple Tea in citrus lemon flavor in June 2018 in Singapore, which will be its first market. This innovative, tasty and yet healthy tea drink will be sold at convenience stores and supermarkets.
According to Wong Loke Hsien, Business Manager of Asia Farm, the company is also targeting to export the product to China, Hong Kong, Taiwan, South Korea, Canada and the US.
The recommended retail price will range from S$1.50 to S$2.00 (US$1.12-US$1.49)
Wong explained that Purple Tea flourishes naturally on the equator in Kenya (Africa) and grown at extremely high elevations of 6,000 plus feet, which result in strong antioxidant properties. Purple Tea contains red and purple anthocyanins – antioxidants which produce the distinctive reddish purple colors on their leaves. It was discovered that Purple Tea has higher anthocyanins level than those found in blueberries, raspberries and purple grapes amongst others. In a study, it was found that purple tea has 1.5% content of anthocyanins as compared to 0.1% in blueberries, which translates to 15 times more benefit.
Anthocyanins have been shown in studies to help fight cancer, cardiovascular disease, cognitive issues and other health benefits.
Interestingly, another study found that Purple tea contains 51% antioxidants as compared to 34.3% antioxidants found on green tea. It also has more 1.6 times more polyphenol than green or black teas. In addition, Purple tea has a unique type of polyphenol called GHG that is not found on other tea varieties. GHG could be responsible for purple tea’s anti-obesity effects. As such, purple tea could assist in weight loss and brain health.
Asia Farm’s Purple Tea was previewed during FHA2018 and Seoul Food 2018, and the response was overwhelming. We at AFBR are pretty optimistic of this product and its future success in the regional market, due to its rich soothing taste which almost resembles ‘ice lemon tea’ and yet offering plenty more benefits to the end-consumers.