US-based AgroFresh Solutions, Inc., a global leader in maintaining/extending freshness of agricultural products has recently announced its partnership with Pagoda, the largest fruit chain retailer in China with 3,000 outlets.
AgroFresh will open an innovation center in the 2nd half of 2018 to develop solutions to extend the freshness and quality of fresh produce. With a dedicated commitment to provide fresh, high-quality fruit, AgroFresh and Pagoda will collaborate at the innovation center to research and identify fruit quality problems and expect to deliver actionable insights and solutions that will promote freshness at every step in the value chain for Chinese consumers.
“As a company firmly rooted in research and science, the new innovation center in China enables us to apply our know-how to predict optimal fruit conditions and reduce waste,” said Jordi Ferre, AgroFresh CEO. “Pagoda's dedication to overall fruit quality, intimate knowledge of the local consumer and complex supply chain make the company a perfect partner to help us better develop and deliver localised freshness-preservation solutions.”
Chinese consumers increasingly demand fresh, safe, high-quality fruit in a non-sophisticated food supply chain. Partnering with Pagoda allows AgroFresh to enter a new and growing market that needs solutions to extend fruit freshness.
The innovation center will be located at a Pagoda distribution center in Guangdong province. Insight gathered from the collaboration with Pagoda will also set the foundation for AgroFresh's retail and ecommerce strategy for China that can be extended to other regions.
AgroFresh is a global leader in fruit preservation and technology for nearly 2 decades. The company is empowering the food industry with Smarter Freshness, a range of integrated solutions designed to help growers, packers and retailers improve produce freshness and quality, and reduce waste. AgroFresh's solutions range from pre-harvest with Harvista and LandSpring to its marquee SmartFresh Quality System, which includes SmartFresh, AdvanStore and ActiMist, working together to maintain the quality of stored produce.
Shenzhen Pagoda Orchard Industrial Development Co., Ltd., commonly referred to as Pagoda, is a chain-brand enterprise for fruits, dried fruits and fruit juice products in China.