Arla Foods to remove 'No Palm Oil' labelling found on Lurpak butter products

In October, Arla Foods, the producer of Lurpak brand of butter products has agreed to remove the discriminatory labeling ‘No Palm Oil’ found on its packaging within 2 months.
Plantation Industries and Commodities Minister Datuk Seri Mah Siew Keong recently met up with Denmark's Minister Counsellor, Food, Agriculture and Fisheries Nina Hvid Talvela and representative from Arla Foods.
Mah said they had acknowledged products bearing ‘no palm oil’ or ‘palm oil free’ labels unfairly discriminated stakeholders throughout the palm oil value chain. “Arla Foods has confirmed it will remove the discriminatory labels on Lurpak dairy goods from sale at supermarket shelves, within 60 days,” he added.
The palm oil value chain in Malaysia involved planters, millers, refiners, logistics providers, distributors, retailers and consumers at large, with up to 2 million jobs indirectly dealing in this industry. Palm oil is also an important contributor to Malaysia’s economy.
Mah also announced the Denmark government had pledged support for the Malaysian Sustainable Palm Oil (MSPO) and said they will work with Malaysia in correcting the negative perception of palm oil. This is in line with the Denmark government's signing of the Amsterdam Declaration in December 2015 to promote and support a fully sustainable palm oil supply chain by 2020.