THAILAND

 
Thai-Korean Seaweed looking for distributors to its fruit-flavored seaweed snacks

Thai-Korean Seaweed Co., Ltd is looking for distributors in Malaysia/Singapore for its recently launched Taberu Crispy Seaweed with rice crispies (krispies) which are now available in 5 fruit flavours namely durian, mango, pineapple, almond and coconut flavors.
These delicious and crispy seaweed snacks, with real taste of the fruits, are packaged in attractive colourful 20g packaging with a plastic tray inside to place the products.
The seaweed snacks are positioned as healthy snacks with no MSG added as part of its plan to tackle the growing health-conscious trends in Thailand as well as other ASEAN countries like Malaysia and Singapore.
According to Pisuma Waiprib, the product has also won the SIAL Interfood ASEAN Innovation Award in 2016. Currently, the product is not yet sold even in Thailand as it is a relatively new product. The company was present during the Malaysia International F&B Fair which ended recently.
Thai-Korean Seaweed Co., Ltd is a subsidiary of Singha Corp which has 2 major snack subsidiaries, the other being Hesco Food Industry. Singha Corp has set a vision in 2015 to become one of the top 3 players in the snacks market in Thailand and CLMV (Cambodia, Laos, Myanmar and Vietnam) by 2020.
Earlier, we did a coverage on this product in our Jan/Feb issue (see page 22) prior to its launch, however, we found out that the company has altered its brand, from Masita to Taberu, as well as final packaging from the earlier prototype packaging. (See photo)