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Mondelez rolls out Valentine's campaign for Cadbury, Toblerone
The long-held tradition of gifting chocolates during Valentine's Day has endured through the years.
However, for Mondelez Philippines and its powerhouse chocolate brands Cadbury Dairy ...
FrieslandCampina building brand awareness and CSR with charity in Vietnam
One of the world’s leading dairy giants, FrieslandCampina has increased its community-oriented activities (CSR) in Vietnam by offering 40 cows to poor farmers in the ...
Mengniu Dairy employs Lionel Messi as Brand Ambassador
China Mengniu Dairy is employing global football star, Lionel Messi as brand ambassador on top of the company being a sponsor for the upcoming World ...
US$16 million marketing budget for Est Cola
Thai Drinks Co, the non-alcoholic drinks subsidiary of Thai Beverage Group (ThaiBev), is setting aside Bt 500 million (US$16 million) on marketing and promotion activities ...
Boonrawd to focus on premium beer and removes cider, sports drink
Boonrawd Trading Co, the distributor of Singha beer and drinking water, has scrapped unprofitable Syder Bay cider and Sanvo sports drink from its product line, ...
Fonterra to rejuvenate Anlene adult milk category
Anlene adult milk manufacturer, Fonterra Brands Thailand has earlier unveiled a Bt 300 million plan (US$9.62 million) to rejuvenate this category after 22 years in ...
Carabao to invest US$640 million on marketing in China, UK markets
Major energy drink producer, Carabao Group has unveiled plan to invest Bt 20 billion (US$641.5 million) in operations and marketing to strengthen its energy drink ...
Coca-Cola turns to consumers for innovative ideas on the use of Sweeteners
The Coca-Cola Company has recently announced 6 winning submissions to The Sweet Story Challenge, a crowdsourcing contest held in partnership with HeroX in search of ...
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