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Yeo's building CSR & brand awareness by donating part of sale to ST School Pocket Fund  
Recently, soft drink manufacturer, Yeo Hiap Seng (YHS) has contributed to The Straits Times School Pocket Money Fund by donating S$0.20 (US$0.15) from every sale ...
 
Biostime to enter competitive infant formula market with aggressive marketing  
Chinese-owned Swisse vitamins business is entering Australia’s fiercely competitive infant formula market with its Biostime brand, where it will take on rivals such as Bellamy's ...
 
China’s ‘White Rabbit’ candy brand to reform, diversify and go global  
China’s popular White Rabbit candy brand has recently unveiled its new candy packaging design, as part of its 60th birthday celebration in 2019.
The carrot-chomping icon ...
 
When political statements could affect brand success  
In December, Wu Pao Chun opened its new bakery in Shanghai for a trial run.
Being Taiwanese, a rumour spread among Chinese netizens on Weibo that ...
 
Madwell opens Asian office to serve Danone account  
Madwell is opening its 1st international office to service client, Danone following the Brooklyn-based advertising agency landing the Early Life Nutrition (ELN) business in Hong ...
 
Pepsi Generation Campaign unveils limited-edition ‘nostalgic’ packaging  
Pepsi Philippines has launched in December special edition Pepsi cans and bottles sporting the beverage company’s iconic brand logos from the 1940s all the way ...
 
Unilever’s ‘Knorr’ brand launches holistic program to help malnourished children  
Unilever’s Knorr foods brand has launched a holistic program in the Philippines to help malnourished children. The Philippines is one of the fastest-growing economies in ...
 
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