CHINA March 2019
 
Zhejiang Buduo to open its 1st plant outside China in Malaysia
 
China’s food and beverage manufacturer and retailer, Zhejiang Boduo Holdings Group (Zhejiang Boduo), is eyeing to open its first manufacturing plant outside China in Malaysia to support its expansion in Southeast Asia.
Chairman Yu Tong said the company is keen to capitalise on Malaysia’s Halal industry to support the expansion of its products, comprising mainly of bubble tea, to other Muslim countries.
The decision to open a plant becomes a reality after it manages to secure a very good local partner, Loob Holding Sdn Bhd in 2018.
Yu said bubble tea has become a mainstream product in Malaysia and in neighboring markets, but there is no bubble tea ingredients manufacturer in the region, as such most of the ingredients were sourced from Taiwan and China. The joint-venture (JV) between Loob Holding, Zhejiang Boduo International Trade Co Ltd and Shanghai Panfei International Trade Co Ltd was to support Tealive, Malaysia’s homegrown bubble tea brand penetration into China market, with the target of opening 500 outlets within 3 years.
Tealive successfully opened its first outlet in Shanghai in November last year, its 3rd overseas market after Vietnam and Australia. There are currently 220 Tealive outlets in Malaysia.
Meanwhile, Malaysia's rich natural resources such as tapioca and palm oil will be able to support Zhejiang Boduo’s manufacturing operations in Malaysia. Zhejiang Boduo produces ingredients such as tapioca pearl and non-dairy creamer, as such choosing Malaysia as its plant location will guarantee its supply as Malaysia is rich in both material sources.
(Go to page 40 under Distribution News for more information on Tealive expansion in China)
 
X

Login

Enquiry

* denotes compulsory

Complimentary Copy

This is a onetime free circulation. For future issues, you will need to subscribe to ensure you receive timely regular copies in both printed and softcopy formats.

* denotes compulsory










Subscribe to Asia food & beverages report and get 1 year (6x) issues in printed (by mail) & softcopy (by email) as well as 1 year access to our online databank with a single user id and password. To subscribe, click to subscription now.

Subscription

* denotes compulsory

I wish to subscribe to 6 issues (1 year) of Asia food & beverages report as well as gain 1-year access to its online databank which contains past years' reports, articles and extracts at only US$300.

I wish to pay by:

Payment Type *

If you would like to pay by cheque, please send the order form with cheque attached made payable to 'Consumer Goods Intelligence Pte Ltd.
Consumer Goods Intelligence Pte Ltd
10 Anson Road, #10-06 International Plaza
Singapore 079903
Tel: +65 6348 8973
Fax: +65 62275402
Email: [email protected]

Subscriber to Asia food & beverages report also gains benefits in terms of further discounts by up to 20% for advertising, advertorial and research services.