ASEAN March 2019
Kit Kat Gold making its way to Southeast Asia after successful launch in Australia
Nestle’s limited edition KitKat Gold block literally flew off supermarket shelves in Australia after it was launched 6 months ago. The new popular flavor even made traders and opportunists to buy them in bulk and then selling them online at more than triple its retail prices.
With such overwhelming response, Nestle has decided to make KitKat Gold a permanent flavour in Australia.
The flavour, which contains the famous chocolate’ crisp wafer fingers covered in a new, creamy golden white, caramelised chocolate, has been so successful that it will also be exported to New Zealand, Singapore and the Philippines. Nestle Corporate Affairs spokeswoman Margaret Stuart said that sales for KitKat Gold were three times more than any other KitKat flavour currently being sold in Australia. She added, “The frenzy over this product was something we had never seen before.”
Ms Stuart said the factory employed people round the clock to produce 320 large KitKat Gold blocks a minute, which equates to 19,200 an hour to meet demand.
Stuart equates Kit Kat Gold with Cadbury’s Caramilk which was discontinued last year, and much of the sales came from consumer who missed Caramilk. Kit Kat Gold is for consumers who love the caramel flavor with a creamy golden chocolate.



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