ASEAN March 2019
Lazada to integrate RedMart as part of its regional expansion plan
Lazada is planning to grow its supermarket business in Southeast Asia, and it will be integrating Singapore-based e-grocer RedMart onto its platform in March.
This means that shoppers will be able to buy groceries and fresh produce along with Lazada's other products on a single platform.
RedMart was acquired by Lazada in 2016. RedMart will feature similar design and functions as the current app and website, the company said. With effect from 14 March, RedMart customers will have to download the Lazada app to continue using the service. Orders on the new RedMart on Lazada will continue to be fulfilled by RedMart in customers' chosen 2-hour delivery slot from 7am to 10pm daily, while orders with other Lazada sellers will be fulfilled separately. Lazada's latest move is aimed to capitalise on the rising demand for online grocery shopping. It added that the grocery market in Southeast Asia is expected to be worth some US$309 billion by 2021, with shoppers filling their baskets online more than twice a month.
Lazada is looking to launch its grocery and supermarket business in at least one other city in Southeast Asia from the 2nd half of 2019.
Spearheading the group's push into the supermarket business in Southeast Asia is RedMart co-founder Roger Egan, who has been appointed as Lazada Group head of supermarket. He will oversee the expansion, launch and operations for Lazada's supermarket business and delivery network across the region.



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